Resources

Guides for event professionals

Practical guides on AI event planning software, agency workflows, and production — from the first client brief to event day.

Choosing software

Workflow guides

Industry & use cases

Corporate Event Planning: From Brief to Production

How corporate celebrations, conferences, launches, awards nights, and internal events each demand a different planning approach — from brief to production.

Event Planning for Creative Agencies

Why agency event work is a different job from in-house planning — juggling concepts, client approvals, per-concept budgets, and presentations that have to sell taste.

How AI Is Changing Event Planning in Europe

AI adoption among European event agencies, why localization is more than translation, and the practical human-in-the-loop and privacy considerations that come with it.

Event Production Checklist: From First Brief to Event Day

A comprehensive, evergreen event production checklist covering suppliers, venue, guest management, AV, staffing, and run of show — from first brief to breakdown.

The Complete Guide to Event Concept Development

How to develop an event concept from a client brief through creative direction, visual language, guest experience, spatial design, and production constraints.

Wedding Planning for Professionals: From Client Brief to Wedding Day

How professional wedding planners turn a couple's brief into a full production plan — concept, budget, floor plan, vendor timeline, and day-of execution.

How to Plan a Birthday Party: From Brief to Event Day

A practical walkthrough for planning a birthday or private party professionally — guest list, venue, catering, entertainment, budget, and the day-of run sheet.

How to Plan a New Year's Eve Event: From Concept to Countdown

How to plan a New Year's Eve event professionally — large guest counts, catering and drinks, entertainment, the midnight countdown, and supplier coordination.

How to Plan a Fashion Event: From Creative Concept to Production

Planning a runway show or fashion presentation from creative direction through production — venue, spatial planning, backstage, lighting, seating, and suppliers.

How to Plan a Product Launch Event: From Brief to Production

Planning a product launch event from the brand brief through production — creative concept, guest experience, venue, catering, suppliers, budget, and client approval.

How to Plan a Corporate Conference: From Brief to Event Day

Planning a corporate conference from the brief through event day — agenda, speakers, registration, seating, AV, catering, and the production timeline.

How to Plan a Gala or Awards Night: From Concept to Event Day

Planning a gala or awards night from concept through event day — seating, stage and run of show, guest management, catering, entertainment, AV, and budget.